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It really amazes me how often business owners and individuals interested in search engine optimization services; fail to ask one of the most important questions. "Can you show me some of your proven results?" If you are considering hiring a firm to assist you in optimizing or developing your internet presence, it is imperative you verify they are qualified to handle the job. Too often customers confuse having the fanciest internet site with being the most qualified. Those us who have been in this business for a while understand that usually it's the simplest site which typically gets the best results. Sites that are keyword rich with relevant engaging ad copy usually perform the best. Link popularity is also another important factor. LSI or latent semantic indexing is becoming a very important factor as well. Be sure that the person actually tasked with your project has his (individual) results he can show you and not just the results that the company parades as what you should expect. The truth of the matter is the person assigned to you project is usually not the person responsible for the results you see on their website. So always remember ask them to see "YOUR RESULTS" not "YOUR COMPANY'S" results.
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